Action Sports Retailer

It's pretty neat going to ASR when you have no business being there. Free magazines, lurking industry types and skeezy skate-betties, chatting up the legendary Matt Rodriguez, watching kids(and Dom Lerma) beg and schmooze for swag, and trying to pilfer booze from the Volcom booth: good times.

Can't remember what year these were taken but I'm guessing 07 or 08.

Jaime motherfuckkin' Arreola!

Dom was so young and adorable